This Privacy Policy describes how your personal information is collected, used, and shared when you are visiting, accessing, using, subscribing, creating an account, or placing an order from the websites www.inner-hero.com and/or www.inner-hero.ca (each, a “Website”), operated by Inner Hero Martial Arts Inc.. Throughout the Website, the terms “Inner Hero”, “we”, “us” and “our” refer to Inner Hero Martial Arts Inc..


PERSONAL INFORMATION WE COLLECT

When you visit the Website, we automatically collect certain information about your device, including information about your web browser, operating system, IP address, domain name, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Website, we collect information about the individual web pages, or products and/or services that you view, documents downloaded, what websites or search terms referred you to the Website, and information about how you interact with the Website, including date, time and length of your visit. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:
•    “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
•    “Log files” track actions occurring on the Website, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
•    “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Website.

When you make a purchase or attempt to make a purchase through the Website, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, phone number, and products and services purchased.  We refer to this information as “Order Information.”

When you create a membership account through the Website, we collect login information such as your e-mail address and password information, and usage information such as how you browse the lesson pages of the Website. We refer to this information as “Membership Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking about Device Information, Order Information, and Membership Information.


HOW DO WE USE YOUR PERSONAL INFORMATION?
    
We may use the information provided above in various ways, including without limitation, for the following business and commercial purposes:

We use the Order Information that we collect generally to fulfill any orders placed through the Website (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).  Additionally, we use this Order Information to:
Communicate with you (to allow us to better serve you in responding to your customer service requests, or to send periodic emails regarding your order or other products and services); Screen our orders for potential risk or fraud; and When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services which you are most interested in.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Website to better serve you. Also we use the Device Information to provide you with information or advertising relating to our products or services which you are most interested in, and to assess the success of our marketing and advertising campaigns (including retargeting), by generating analytics about how our customers browse and interact with the Website.

We use Membership Information that we collect to allow you access our subscription products and services that you purchased. More specifically to allow access to certain sections of the Website that represent the products or services purchased.


SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above.  For example:
•    We use ClickFunnels to power our Website--you can read more about how ClickFunnels uses your Personal Information here:  https://signup.clickfunnels.com/privacy-policy. You can also opt-out of your membership account by contacting us through the contact information below.
•    We use Google Analytics to help us understand how our customers use the Website--you can read more about how Google uses your Personal Information here:  https://www.google.com/intl/en/policies/privacy.  You can also opt-out of Google Analytics here:  https://tools.google.com/dlpage/gaoptout.
•    We use ActiveCampaing to communicate with you via email--you can read more about how ActiveCampaign uses your Personal Information here:  https://www.activecampaign.com/legal/privacy-policy. You can also opt-out of commercial emails we send with ActiveCampaign by clicking on the “Unsubscribe” links in our emails.

We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Finally, we do not sell or rent any personal information to third party data brokers or marketing companies.


BEHAVIORAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.  For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:
•    FACEBOOK - https://www.facebook.com/settings/?tab=ads
•    GOOGLE - https://www.google.com/settings/ads/anonymous
•    BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:  http://optout.aboutads.info/.


YOUR RIGHTS AND CHOICES

If we are using personal information you provided to us in order to enable us to send you materials, such as newsletters or product alerts via text or email], and you decide you don’t want to receive such materials, you may opt out by following the opt-out instructions in the email or other communication (e.g., by responding to the text with “STOP”), or by contacting us using the contact information below. When we receive your request, we will take reasonable steps to remove your name from our distribution lists. You need to understand it may take a period of time to remove your name from our lists after your request and due to such latency you may still receive materials for a period of time after you opt out. In addition to opting out, you have the ability to access, amend, and delete your personal information by contacting us using the contact information below.

Some browsers have a “do not track” feature that lets you tell websites that you do not want to have your online activities tracked. Please note that at this time, we do not specifically respond to browser “do not track” signals.


CHILDREN’S PRIVACY

We do not intend for the Website to be used by children under the age of 18 without first obtaining the verifiable consent of such child’s parent or legal guardian. Moreover, we do not knowingly collect personal information from minors under the age of 13, only a parent or legal guardian may provide such information after adhering to our verification process for submitting such information via the online and mobile resources. If we become aware that anyone under the age of 13 has submitted personal information to our online and mobile resources, we will delete that information and will not use it for any purpose whatsoever. If you believe that someone under the age of 13 has submitted personal information to our online and mobile resources, please contact us through the contact information below. We encourage parents and legal guardians to talk with their children about the potential risks of providing personal information over the Internet.

We do not specifically market to children under 13.


RESIDENTS OF CALIFORNIA – CALIFORNIA ONLINE PRIVACY PROTECTION ACT

If you are a resident of California, you have certain rights and protections under the California Online Privacy Protection Act (CalOPPA). CalOPPA is the first state law in the United States to require commercial websites and online services to post a privacy policy. The law's reach stretches well beyond California to require a person or company in the United States (and conceivably the world) that operates websites collecting personally identifiable information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals with whom it is being shared, and to comply with this policy. - See more at: http://consumercal.org/california-online-privacy-protection-act-caloppa/#sthash.0FdRbT51.dpuf

According to CalOPPA we agree to the following:

•    Users can visit our site anonymously.
•    Once this privacy policy is created, we will add a link to it on our home page or as a minimum on the first significant page after entering our website.
•    Our Privacy Policy link includes the word 'Privacy' and can be easily be found on the page specified above.
•    Users will be notified of any privacy policy changes on our Privacy Policy Page
•    Users are able to request and change their personal information. If you would like to exercise this right, please contact us through the contact information below.


RESIDENTS OF EUROPE

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Website), or otherwise to pursue our legitimate business interests listed above.  Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.


DATA RETENTION

When you place an order through the Website, we will maintain your Order Information and Membership Information for our records unless and until you ask us to delete this information.


CHANGES TO THIS PRIVACY STATEMENT

We reserve the right to change or update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. Your continued business relationship with us, use of the Website, or use of any of our Inner Hero Services after the changes are posted constitutes your acceptance of any changes, both with regard to information we have previously collected from you and information we may collect from you in the future. Please check the Website periodically for such changes since all information collected is subject to the statement in place at that time. Typically, we will indicate the effective/amendment date at the beginning of this statement. If we feel it is appropriate, or if the law requires, we’ll also provide a summary of changes we’ve made near the end of the new statement.


CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at richard@inner-hero.com or by mail using the details provided below:

Inner Hero Martial Arts Inc.

Attn: Legal & Compliance Department

53 Pixley Private, Ottawa, ON, K1G 4C3, Canada